For a considerable amount of time, wearable technology seemed to be on the margins of the public’s attention. This may have been the case since the majority of people were unsure of what to make of it. Why should I pull two inches of my pocket out to make room for a screen that I have to strap to my wrist? Words are being traded amongst members of the people.
However, those glasses will just be one more item that will divert my attention, and I’m not very good at multitasking to begin with. Even if not everyone is on board with wearable technology just yet, 2015 has a good chance of being the year that things truly take off for the sector.
The benefits of wearing technology when shopping online
According to the findings of a research conducted by Juniper Research, wearable advertising is anticipated to bring in income for companies in the amount of $1.5 million in 2017. This development will be sped up by the recent foray into the smartwatches market by big businesses like Apple, as well as by the projected foray into the market by Jawbone and Nike with their own lines of more aesthetically pleasing wristbands.
This is the more whimsical (and sometimes even gimmicky) facet of wearables. On the other hand, these devices have a more sophisticated potential that might make the experience of shopping more enjoyable by making use of data.
Customization for customers marks a new era
The information that can be obtained from the use of wearable’s by customers is most beneficial to them when it is distributed across a retail ecosystem in such a way that it allows companies to connect with customers at every step of their shopping cycle.
For instance, the smart watch’s constant connection to the user’s wrist allows the gathering of extremely precise data that is protected from being dispersed randomly around the Internet (since the consumer is always online).
Customers’ in-store shopping habits, basket sizes, average purchase prices, and demographic information such as their “likes,” their browsing habits, and even their physical characteristics will become accessible thanks to the widespread use of always-connected devices, which will make this data previously unavailable.
Customers should expect better real-time customization and input into purchasing selections as a consequence of this degree of big data collecting. Additionally, customers can anticipate more simplified payment processes, simpler access to unique offers and discounts, and speedier payment transactions.
An integral part of the omnichannel experience
Wearable’s, in particular smartwatches, may work as a natural extension of the online or mobile brand experience, becoming yet another integrated touch point in the seamless, omnichannel journey of the customer rather than replacing another touch point. This is because wearables are designed to be worn on the wrist. According to the results of a recent survey conducted by Response Tap, 73 percent of business owners feel that it is extremely essential to understand as much as possible about the individual experiences of each client.
The introduction of wearable technology, which will make individual data collection far more streamlined and integrated, is something that has been a long time coming but is now here.
As a direct result of the widespread adoption of wearable technology, numerous doors of opportunity have been opened for retailers. These businesses are now in a position to capitalize on the popularity of consumer technologies that have been around for some time and to integrate their own brand message into the overall shopping experience.
For instance, if marketers have a solid understanding of a certain customer profile, they will be able to begin customizing one-of-a-kind shopping experiences just for that individual, complete with consistent branding and messaging across all of their mobile and wearable devices.
For example, Google Now Cards could offer to automatically present you with pertinent information at the precise moment you want it. The location and behavior of customers will soon be able to activate retail ads, which will be beneficial to establishments that use this strategy.
Internet of Things and super data
The scene is being set for a future that will be hyper-connected as a result of Gartner’s prediction that there will be 26 billion connected devices in the world by the year 2020. (Excluding PCs, tablets and smart phones). This is an almost 30-fold increase compared to 2009, when there were just 0.9 billion people.
The ability of newly developed wearable devices to receive information from their surroundings and respond appropriately will determine the degree to which they are embraced by consumers. As a consequence of this, customers will experience the greatest benefits from the use of wearable technology in combination with the Internet of Things (IoT).
Even a trip to the grocery store might become a highly personalized experience if our everyday lives become increasingly influenced by Internet-connected devices. This would allow for personalized offers, individualized service, and flexible payment options.
The subsequent iteration of big data, which has been called “super data,” could be able to automatically acquire and analyze data, and then pass it on to marketers who are looking for actionable insights. And it is difficult to dispute the attractiveness for those individuals who would prefer not browse through mounds of consumer information.
Exceptionally personalized ads and deals
It should come as no surprise that the fact that wearables are never separated from the customer’s person is one of the major qualities that they possess.
This makes it possible for companies to continuously collect extensive information about their clients, including information such as how frequently and for how long customers shop in-store (common dwell times, showrooming habits), as well as more personal information (which some people might find creepy), such as your “likes,” your browsing history, and your body type.
When these details are sent to the retailers in real time, it makes it possible to conduct marketing efforts that are more targeted.
It’s possible that we may look at the Apple Watch as a great example of a device that helps bridge the gap between businesses and their clients. The user is prompted to submit data at certain time intervals throughout the day, and the device keeps track of information such as the user’s heart rate, the number of calories consumed, and their general physical condition. Mobile advertisements of the future will be more targeted than ever before with the use of information like this and GPS.
Putting everything online facilitates collaboration
Even if wearables will have their own set of benefits, the overall quality of the user experience will be much improved once they are connected into the growing ecosystem of Internet-enabled items and applications.
Wearable technology will usher in a new age of hyper-targeted marketing as Internet of Things (IoT) integration becomes more widespread.
Wearable technology will soon be able to send advertisements and reminders that are always distinct, realistic, and helpful, perfectly timed throughout the day, based on current location and context, all of which is based on data pushed out from the user’s smart devices, working in conjunction with the nearby internet of things (IoT) applications.
New Life Bringing an Unbroken World into Existence
In addition to their interoperability with Internet of Things applications, wearable’s additional benefit is that they may connect previously independent devices owned by individual individuals. Would you be interested in learning about the main benefits of utilizing technology on a daily basis?
Instead of just serving as a replacement for one touch point with another, an example of this would be a wristwatch that adds value to the complete digital or mobile brand experience. As a result, they operate as a consistent point of contact for customers throughout the whole process of purchasing.
Because of this, marketers are now in a position to begin customizing buy experiences for each unique client. This allows them to capitalize on the things they already know their clients use and appreciate while carefully integrating their own brand message.
Technologically adapted types of yoga
Your yoga practice may be tailored to your own requirements when you utilize Nadi X to guide your practice. Improve your yoga abilities with the assistance of our one-of-a-kind technology, which is equipped with built-in sensors and haptic feedback (vibration). It is helpful to have Nadi X available before and after a workout, whether you are exercising at home or on the fly.
Communicate with others
The pulse may be made to work by first attaching it to a charging USB cable, and then charging it. If you tap the surface twice when the light becomes green, you will cause a white light to flash. You may use Bluetooth Low Energy to establish a connection between your phone and the Nadi X.
Get into the flow and control the energy
The Pulse comes with a clip that is worn on the back of the left knee and a battery that has 370 mAh capacities to ensure that it does not run out of energy throughout your exercise.
You may use your phone during your yoga practice by setting it on the ground next to your mat once you have adjusted the level of vibration stimulation it emits to suit your preferences. Even if you go out and buy a new pair of Nadi X pants, your phone will still want to remain synchronized with the rhythm of your heartbeat.
Provide alternative viewpoints
The advantages of providing customers with a more fulfilling technology experience should be able to overcome the initial headaches that may be caused by the shift to a new system, even though there may be some teething issues during the change. It will be required to build brand-new retail channels in order to meet the goal of getting these technologies into the hands of the general public as quickly as feasible.
Wearable X is the wave of the future when it comes to health care since it combines fashion with cutting-edge technology to improve an individual’s quality of life via a combination of self-expression and the newest fashions in apparel and accessories.
Ashley Brown is equipped with an epic creativity helping the business brands like Fitness Watches with her content marketing skills. She knew how to craft well content according to the user experience and user intent. She has been working for 5 years in the industry.