Playtech Strategic Partnership with Parx Fuels Expansion in the United States

Playtech Strategic Partnership with Parx Fuels Expansion in the United States
Playtech Strategic Partnership with Parx Fuels Expansion in the United States

Playtech has recently completed the signing of a new contract with Parx Casino’s operator, Greenwood Racing. This deal will facilitate the expansion of Playtech, its products and games in the multi-billion dollar US casino market. Particularly, the strategic partnership between Playtech and Greenwood Racing is going to allow for Playtech to showcase their services and products in some of the US’ biggest markets in terms of casino gambling, Michigan, Indiana and Pennsylvania. These are all states where Parx Casino already has an established presence.

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It seems like Playtech is really keen on capturing the US market. Their recent deals with the likes of Bet365 and BetMGM also allowed for them to capture a share of the US market. However, their deal with Parx is arguably going to be the biggest contributor to Playtech’s expansion in the US so far.

Mor Weizer, who was appointed as the Chief Executive Officer of Playtech in 2007, made a statement regarding the partnership with Parx Casino. He remarked that the partnership between the two firms was a major milestone in the journey of Playtech. He also expressed his excitement to work with Parx in the upcoming years in order to realize the collaborative objectives of both parties.

What Do We Know About Playtech?

For casino enthusiasts in the states of Michigan, Indiana and Pennsylvania, their casino gaming experience is set to be revolutionized by the introduction of Playtech’s technologies and games. Players from these regions are soon going to have access to an exciting catalog of games powered by Playtech. However, who and what exactly is Playtech and are they worthy of the hype and excitement?

Playtech is known to be one of the established software providers in the iGaming industry. Playtech’s origin dates back to December of 1999 when it was founded in Estonia. The brand was built from the ground up by online casino players for online casino players. 2001 was when Playtech officially launched by welcoming its first casino license.

In 2006, Playtech had grown by leaps and bounds and began trading on the AIM market on the London Stock Exchange. Over the next decade, Playtech expanded in terms of the number of offices and development centers. They procured more licenses, entered certain European online gambling markets and also made multiple acquisitions. In December 2012, Playtech was listed on the main market of the London Stock Exchange.

At this time, Playtech employs almost 6000 staff the world over. They have offices in 19 countries, hold 140 global licensees and are legally allowed to operate in over 20 regulated jurisdictions.

What Makes Playtech Unique?

Becoming the world’s largest online gaming software supplier traded on the London Stock Exchange main market is not something that happens overnight or by accident. Playtech has earned its spot on the market by offering state-of-the-art games and cutting-edge technologies in the form of unique gaming products and content.

Their cross-platform management system, also known as IMS, is powered through a unified information management system and makes daily operations for casino operators a breeze. The admin panel allows for operators to configure their casino, loyalty programs, promotions and yield with simply GUI-based controls. It is easy to onboard and very easy to use. It has virtually no learning curve and this is what makes it very popular amongst online casino operators.

All of Playtech products, including their recent games, the information management system, etc. are mobile-friendly.

Playtech Produces Amazing Games!

Playtech is world-renowned for its video slots. They do churn out plenty of other online casino games that fall under categories like table games, specialty games, etc. but their forte is video slots. Whether you want modern, 5 – reel video slots with plenty of bonus rounds and special symbols or you want to play some retro-styled, classic slots, Playtech has it all. A couple of their most successful and popular video slots to date are:

Desert Treasure: This video slot is certainly not one of the latest releases in the market. It was launched in 2005 and has stood the test of time. It is one of the most popular video slots among players around the world even today. The five-reel, desert-themed video slot is packed with special features such as wilds, scatters, bonus symbols, etc. With a return to player percentage of 97.1%, it is also a high-paying game. What makes it tick for players is the fact that it is simple, easy to play and yet big on entertainment and wins.

The Matrix: The Matrix video slot is one of Playtech’s more recent innovations released in 2017. The theme is inspired the Hollywood blockbuster which needs no introduction. This five-reel video slot has the iconic green computer code screen as the background and the reels include wilds, free spin symbols, and incorporates some of the main characters including Morpheus, Agent Smith and Trinity.

Thanks to the deal between Parx Casino and Playtech, players from the states of Michigan, Indiana and Pennsylvania are all set to explore Playtech’s video slot library which has hundreds of more games like Desert Treasure and The Matrix.

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An engineer by degree and blogger by choice. Interested in writing the latest updates happening around the world. Loves to binge watch tv-series and movies.

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