As an Amazon FBA seller, you’d always want to increase your search rankings. The premise is simple: high search rankings = more product visibility, and customer awareness = increased sales.
If you’re new to selling on Amazon, you shouldn’t underestimate how helpful optimizing your product listings are to your business. It’s easy to pass on this matter, but it’s important to remember that the pillar of your Amazon store is your product listings.
It’s easy not to spend so much time on this. But it’s important to remember that the pillar of your Amazon store is your product listings. Without it, you can’t expect to maximize your store’s capabilities. With that said, here are ten experts Amazon keyword tips you should follow to achieve increased sales and rankings.
1. Use the right keywords in your product titles
When you’re incorporating keywords into your listings, you should never miss out on putting them on your product titles. Not only do they show up in Amazon search results, but they also appear as the title of your product listing on the website.
When choosing keywords for your product titles, you’ll want to consider both short-tail and long-tail keywords. Short-tail keywords are more general, while long-tail keywords are more specific. For example, a short-tail keyword might be “shoes,” while a long-tail keyword would be “red high heels.”
It’s important to include both types of keywords in your product listings. You can find good long-tail keywords using Amazon’s autocomplete feature or Google AdWords Keyword Planner.
2. Make sure that your keyword is included in the first 100 words of your listing
When people search for products on Amazon, the first 100 words of your product listing are the most important. That’s because Amazon only shows the first few sentences of a product listing in its search results.
So make sure that you include your targeted keyword in the first sentence of your listings, particularly in the first 100 words. You can do this by including it in your title, description, and bullet points.
If you’re using long-tail keywords, make sure to include them early on in your listing as well. This will help ensure that your listing appears high in Amazon’s search results.
3. Include a variety of keywords to increase sales and rankings
Including various keywords in your product listing is important for two reasons. First, it helps you to target more potential customers. And second, it helps improve your product’s search rankings.
That’s because Amazon considers several factors when ranking products, including the number of keywords that are included in a product listing. So by including a variety of keywords, you can help improve your product’s ranking and increase sales as a result.
You can find good keyword ideas using Amazon’s autocomplete feature or Google AdWords Keyword Planner. But make sure only to use relevant keywords related to your product. Irrelevant keywords will only hurt your rankings and decrease sales.
4. Incorporate keywords into bullet points and descriptions
You can also increase your chances of ranking higher by using the “product features” section to list out your keywords. Amazon sellers often ignore this section, but it’s a great place to use your most important keywords.
Not only is this section of your listing shown in the search results for your product, but it also appears as bullets on the page itself. So make sure that you include both short-tail and long-tail keywords to increase sales and rankings.
You can also improve ranking by using relevant words within your product listings’ descriptions. This text doesn’t appear in Amazon’s search results, so don’t be afraid to get creative with how you word things!
Including various keywords throughout different parts of your listings will help boost visibility and awareness about what products are available on Amazon through improved SEO efforts. In turn, these efforts will help improve your product rankings and increase sales which are key to successfully making money online.
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5. Create a list of 10-20 high-performing, low competition keywords and use them throughout all aspects of your Amazon listings
When creating a list of keywords for your Amazon listings, it’s important to ensure that they are both high-performing and low competition.
“High-performing” keywords are those that generate a lot of traffic and have a high conversion rate. “Low competition” keywords are those that aren’t as popular but still have a decent amount of monthly searches.
You can find high-performing, low competition keywords using Amazon’s autocomplete feature or Google AdWords Keyword Planner. Once you’ve generated a list of 20-30 keywords, use them throughout all aspects of your product listing. Doing this will help improve the chances of ranking higher in the search results for the keyword you are targeting.
Including these types of keywords in your listings is important for three reasons. First, it will help you to target more potential customers. Second, it will help improve your product’s search rankings; and lastly, incorporating these keywords into your listings will also help in targeting your customers when using different marketing strategies such as Amazon DSP.
6. Don’t overuse any one keyword – include five or less per item on average
When including keywords in your Amazon listings, it’s important not to overuse them. This can hurt your ranking and decrease sales.
That’s because Amazon considers several factors when ranking products, including the number of keywords that are included in a product listing. So by only using a few high-quality keywords, you’ll have a better chance of ranking higher and increasing sales as a result.
You should aim to include around five or fewer keywords per item on average. But make sure to use more if they are relevant to your product.
The key is to find the right balance between including enough keywords to be effective without going overboard. On the other hand, too many keywords will cause Amazon’s algorithm to penalize your product for being spammy.
Keyword stuffing was once a part of a great SEO strategy. However, it’s now outdated and not a great idea to practice for it will lower your SEO score. Not only that this technique focuses on writing for the algorithm, hence the stuffing, than your audience. Instead, be strategic about which keywords you include in your listings and how you do so. This will help improve rankings without causing any problems with Amazon’s algorithm.
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7. Use the Amazon search bar to find similar products to see which keywords they rank for
Another way to develop ideas for high-performing, low competition keywords is by using the Amazon search bar. This tool makes it easy to determine what sorts of words and phrases other sellers are ranking for in their product listings.
You can use this information as inspiration to create your list of relevant keywords that you might not have thought of before. It’s also a good idea to check out these products’ BSR (Best Sellers Rank), prices, ratings/reviews, estimated sales, number of reviews, and how frequently they’re purchased. That way, you can estimate if there’s enough demand for a particular product for people to buy from you too!
Amazon will also show additional data related to the keyword when you hover over it. This can include monthly search volume, suggested bid price (using paid advertising), and competition level.
This is a great way to get ideas for high-performing, low competition keywords that you can use in your product listings!
The Amazon search bar is a powerful tool that can help improve your product’s visibility and rankings. By using it to find similar products and see which keywords they rank for, you’ll be able to come up with a list of high-quality keywords that will help boost traffic and sales.
8. Make sure your keywords are relevant to the product you’re selling
When choosing keywords to target, these should be closely related to the product you’re offering. This means that they should be included in the title, description, and bullet points.
If your keywords are not relevant, Amazon will not rank your product as high as it could be. Since customers are more likely to buy products relevant to what they’re looking for, it’s important to make sure your keywords fit these criteria.
You can use various tools to help you come up with ideas for relevant keywords, including Amazon’s autocomplete feature and Google AdWords Keyword Planner. Make sure all of the keywords you include in your listings are closely related to your product so that Amazon’s search algorithm can recognize it.
9. Add a keyword-rich URL for your product page
Amazon’s search engine is sophisticated enough to pick up relevant keywords included in your product URL easily like this: “http://www.amazon.com/clothespins-for-gardening/dp/B00GZ5N6WI“. This to make sure that each of these contains at least one or two words related to what you’re selling. For specifics, if you sell clothespins for gardening, include “gardening” in your listing’s URL.
URLs are typically displayed under a product title when it appears in search results. By including several high-quality keywords here, you’ll be able to get more eyes on your products and improve sales as a result!
Adding keyword-rich URLs can help increase visibility and sales by showing relevant keywords right underneath your product’s name/title where potential customers will see them! Try adding some high-performing, low, competitive long-tail keywords to your product’s URL for an easy way to improve sales.
10. Optimize your images with keyword tags and captions
Including high-quality images in your product listings is a great way to help improve sales. Not only do they make your listing more visually appealing, but they also give out more information to your customers about what the product looks like.
When adding images to your listing, be sure to include keyword tags and captions. This will help Amazon’s search engine better understand the contents of your image and rank it higher in search results.
You can use various software programs to add keyword tags and captions to your images, such as Photoshop or Picasa. If you’re not familiar with doing this, there are plenty of online tutorials that can walk you through the process.
Optimizing your product images with keyword tags and captions is a great way to improve search visibility and increase sales!
11. Select an appropriate category for each of your items on Amazon’s website
When you’re adding items to Amazon, it’s important to select the most appropriate category for them. This will help Amazon’s search engine better understand your product and rank it in its search results.
There are many different categories on Amazon, so be sure to research before you add your item. You can find a list of all of Amazon’s categories here.
Selecting the right category is essential for ensuring that your product appears in the correct place in Amazon’s search results. In addition, by using the correct category, you’ll make it easier for customers to find and buy your product!
12. Keep an eye on how many searches a term is getting per month on Google Trends, so you know what’s trending now and what will be popular soon
Keeping an eye on Google Trends can help you stay ahead of the competition by giving you insights into what keywords are currently popular and which ones are expected to be popular shortly.
This tool is free to use and easy to navigate. You simply enter a keyword or phrase, and it will show you how often that term has been searched for on Google over time. This information can be invaluable for helping you choose the right keywords to target in your Amazon listings! Monitoring emerging trends with Google Trends can give you an edge on your competition by helping you identify high-performing keywords that may not be as competitive!
If you’re selling on Amazon, you should maximize every opportunity you can get to boost your sales. You are already on a great platform wherein the traffic is already guaranteed. So you have to take every chance you can get to capture the interest of your audience! By following these 12 Amazon keyword tips and tricks, you’ll be bound to achieve the success you’re looking for in no time.
Jayce is the managing director of Seller Interactive, the number one Amazon advertising agency based in Canada that helps brands build their business on Amazon. His content marketing expertise has led him to work with brands such as Toyota and GoDaddy, producing content that has reached over 20M views in a month.